Mark Livings: How Lyre's plans global expansion
24 February, 2022
Few drinks categories have seen as much start-up activity as alcohol-free spirits in recent times. Lyre’s chief executive Mark Livings concedes his brand was beaten to the market by the likes of Seedlip and others, but he’s convinced that rapid scaling, rather than being early to the game, holds the key to success.
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Danil Nevsky
The bar industry community is dead
Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations
